I’d like to start finally doing a product for my webdesign business, so I can earn some recurring revenue that is NOT coming from the sale of an hour – or several – of my life.
I figure I would like to do a web-course about pretty much everything you need to know to set up your own WordPress website or WooCommerce webshop if you are a small business.
And keep it going. And market it. And provide content. And All Sorts of Other Important Stuff.
I’d like to do it on a certain level, so the course becomes more about how to prioritize your time and investment and less about rehashing manuals for ‘how to insert a picture on a WordPress’-page … which can be found all over the Net.
So I figured I’d start quietly here, on The Blog, and clear my head about the most important part – who is this product going to be for?
Who will be the buyers?
Who will benefit from it?
It is instructive to take a look at the 4 major groups of clients I have had so far, so let that happen … let me just brainstorm about it, in each case.
And see where it all goes.
First group: People Who Want a New WordPress Website
These customers, for whom I have built websites, seem to be a good fit for a product – and then again …
They would not have contacted me to built the site, if they were ready to do it themselves, would they?
OTOH, around a third of the customers I have had in this category sure could use the help of the course, I have in mind – as described above.
One guy is the younger man who buys domain names, advertisement campaigns and new sites and plugins, and doesn’t use all of them by half. He might be a good fit for this product. At the very least he would buy it and shelf it like many of his other purchases … :-}
Another is the middle-aged female lifestyle blogger, who had a lot of trouble getting started on WordPress but who is determined to do everything herself (and has to, because of a small budget). That includes marketing and business in general. In fact, I think she might be a better fit, if we all agree that it is the highest goal for people to actually use this product after purchase.
I am tempted to say it is not the highest goal, because I sorely need money now. And I can’t take responsibility for people’s use and non-use of what I sell them.
OTOH again: If I am not aspiring to my highest goals on The Blog, then there is nowhere else to do it.
I have to keep myself accountable here.