You know you have a true “Heart-business” when you can answer emphatically ‘yes’ to the following question:
‘Would you do this work full time anyway if you never had to worry about money again?’
A heart-business can be many things: A creative or artistic passion, a social enterprise or unique personal experiences you want to share for the benefit of others.
In practice passion and purpose and the personal are all intertwined more or less in such a business, but the litmus test of ‘how much’ heart there is in it, is the question above.
So if you feel sure you can and would do it full time if never needed to worry about money again, then it is most surely a true heart-business!