More often than not, my ideal customer has already started doing some website-stuff themselves. They recognizing the DIY-need, yes, which goes with limited funds and a small bootstrap business. But they are also not afraid to tackle with it. And skeptical enough to avoid throwing hard-earned money away on any sharks who want to sell them expensive and bad solutions. So they actually take the time to google and look at reviews and think of themselves. They have some faith in their own authority. What's important here is that they have drive and some courage, but also a definite need for help to take the next step, and a realistic view of where their own capacity ends and mine begins. These are often the best customers.
Working together again with people who want to contribute to the world - even if we don't work together on the same project - that will have an immediate effect on the vitality of the soul. And it's positive.
I thought it would help me to think ‘it is easier earning a small amount than a bigger amount’ when starting my company. Because those first few thousands of dollars would be hard, and more dollars would be even harder. But it made me feel depressed and demotivated to think of earning only 3000 dollars a month. However, I have found out that if I imagine a goal of 6000 dollars a month I feel *much* more motivated, - although I know with my rationality that it will be twice as hard. To a certain level, the reward is more important than costs of having to work harder. The level of 3000 also reminded me too much of all the time I have been struggling to achieve just that - survival - level of income per month. Perhaps that is the real answer to why I am motivated to leave it behind - however much I have to fight for it.
If you've seen any good boxing movies you know that they are not about winning in the ring. They never were. They are about winning over yourself. As you get older, you discover those are the victories you never get too old to have.
Well, I can tell you what is a waste: Reading about Steve Jobs' success (until he died) or desperately looking for a new project which will give you success quicker, instead of finishing the one you are at.
I feel I do have colleagues and a cozy 'job' by temporarily attending the same workspace as other want-to-be entrepreneurs. When I feel like that it is damn important to remember that feeling cosy doesn't matter as an entrepreneur. Only results do.
Either I continue to do nothing and only look for a job and then wait until some unspecified future to start for real on my enterprise. Or I go through more red tape, add more work to my life and overall add exstra risk.
The latter sounds a lot like the life of an entrepreneur to me.