54. View to the Star

More often than not, my ideal customer has already started doing some website-stuff themselves. They recognizing the DIY-need, yes, which goes with limited funds and a small bootstrap business. But they are also not afraid to tackle with it. And skeptical enough to avoid throwing hard-earned money away on any sharks who want to sell them expensive and bad solutions. So they actually take the time to google and look at reviews and think of themselves. They have some faith in their own authority. What’s important here is that they have drive and some courage, but also a definite need for help to take the next step, and a realistic view of where their own capacity ends and mine begins. These are often the best customers.

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25. Number Games

I thought it would help me to think ‘it is easier earning a small amount than a bigger amount’ when starting my company. Because those first few thousands of dollars would be hard, and more dollars would be even harder. But it made me feel depressed and demotivated to think of earning only 3000 dollars a month. However, I have found out that if I imagine a goal of 6000 dollars a month I feel *much* more motivated, – although I know with my rationality that it will be twice as hard. To a certain level, the reward is more important than costs of having to work harder. The level of 3000 also reminded me too much of all the time I have been struggling to achieve just that – survival – level of income per month. Perhaps that is the real answer to why I am motivated to leave it behind – however much I have to fight for it.

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