In terms of my Distant Mirrors project idea …
I would like to evolve my live-talk business, when I have enough time to invest, so it can replace more of my income from webdesign (and temp work). My dream is to have a YouTube channel or similar with thousands of subscribers who then fund me via donations and possibly a bit of merchandise sales.
I have, however, no clear offer for that channel which I feel confident enough about to start with. I was thinking about drawing and talking about what we can learn from historical persons, doing and recording live-talks, doing slide-shows as I do for my live-audiences or any combination thereof. But aside from the entertainment value and the pretty broad ‘let’s learn from Joan of Arc etc.’ I don’t feel I have a clear enough value proposition – yet. Part of the challenge is, of course, that if you are interested in history you might not be interested in the same part of history or the same persons that I am interested in.
My gut feel is that I should probably just go with broad entertainment value at first and do whatever the hell I like and “see who shows up” in the words of a marketing mentor I had a few years ago.
As much as I find it beneficial to implement ideas that are more concrete and use-oriented, in this case I have a feeling that it stifles me to make this project too much of a collection of problem-solving products, videos or otherwise – as I know most professional marketers in the online info-business like to recommend.
But there are huge YouTube channels out there on a wide scale of production values and with many followers and it certainly seems to me that their attraction, aside from the topic matter, is that “unique essence” and experience you mention as USP.
So … that’s likely where I will start, with whatever time I can scrape together to invest in it in the coming years and months.
I have the bitter experience that if I don’t start with something that gives me energy right away, then I usually stall. So I will just have to keep at it long enough to see if it can become a project that give other people energy as well.
I think so, but I don’t know. I have to jump into it to find out. Risk the investment.
Isn’t that what life is all about?